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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Organizations tend to focus marketing resources into specific areas of the market, tailored for specific consumers who desire specific products. Segmenting a market has the intention of aggregating pr...

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Business Data Analysis-Discussion (1)

Business Data Analysis-Discussion (1)

Q Identify a business problem in your career field (current or planned) that could be solved using a forecasting solution. In your problem discussion, identify what the issue is, how forecasting could aid you in solving this problem, and the type of data that you would need to collect to solve this problem. Would there possibly be seasonal or trend factors in your forecasts?

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For this discussion, I have chosen the topic of marketing, which is important for all most all the organization, irrespective of their specialization. Currently, there are mainly two problems in the marketing field. The first hurdle of marketing is to identify and to reach to the right target audience. The second hurdle is to choose the right mode of the marketing to reach to the target population. The method of forecasting helps to solve both the problems.